Technion (Israel) Study on Marketing&Artificial Intelligence. Heart is the Trump-Card. AI is not enough // Studie Technion (Israel) zu Marketing&Artificial Intelligence. Herz ist Trumpf. AI ist nicht genug.

A recent study by the Technion (Israel) shows what some have already suspected. If all the homework is done, then the emotion, the so-called "warmth", the heart decides and can more than compensate for many a competitive disadvantage, miss...