A Texas-based online store owned by a Christian family has set out to market products from small businesses in Judea and Shomron globally.
The family Wearp describes their motivations and their reasons in their own words:
“Our aim is to offer you the best of the Promised Land! We work directly with small businesses to develop and export their products”, explains the family Wearp on the website.
“Our vision is not just to give you a way to fight against evil, it’s an opportunity to invest in something amazing—the prophesied restoration of the Land of Israel! Your products come from faithful Jews who, despite the odds, are building an amazing future in the biblical heartland.” (Family Wearp)
The online shop offers an impressive selection of local products from Judea and Shomron, from coffee to honey, cosmetics, health products, jewellery, art, tea and olive oil. The range is immense, and it’s worth visiting this website. Not only do you support the biblical heartland of Israel, but you also do yourself a favour with these excellent products.
“In late 2015, the European Union published new rules regarding products originating in Judea and Samaria (The West Bank). Their guidelines voiced the outrageous belief that the biblical heartland is not part of Israel, and that goods produced there could not be labelled Made in Israel.”
As a family in the US with a lot of involvement in Holocaust education and remembrance, the parallels to 1930’s Europe could not be clearer. We had dedicated our lives to saying “Never Again” but what were we doing as Israel was being attacked and ostracized more and more on the world stage? We immediately began exploring ways to counter this evil move. It turns out the US had a similar set of labelling requirements from the Clinton administration, although they were never enforced. On top of that, we were up against the well-funded, popular BDS movement, which calls for Boycott, Divestment, and Sanctions against Israel.”
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