“Gideon Taylor, President of the Conference on Jewish Material Claims Against Germany (Claims Conference) announced a new collaboration with social media influencer, Montana Tucker to raise awareness about the continuing rise in antisemitism.
With the growing prevalence of hate speech, Holocaust denial and distortion on social media, the Claims Conference is launching an innovative strategy to educate future generations on the horrors and lessons of the Holocaust tailored to different social media platforms and audiences.
Gideon Taylor, President of the Claims Conference said, “Many social media influencers have platforms and audiences we typically are not reaching with traditional Holocaust education campaigns. Holocaust education for the future needs to meet a younger generation where they are, and we need to utilize the means of communication that they use. We started discussions with Montana months ago to help her with her journey and foster her learning that she will share across her platforms bringing this message to a wider audience through social media. Those who were murdered and those who survived deserve to have their stories told. Their struggles, triumphs and lessons are too important to be relegated to irrelevancy.”
Funded by the Claims Conference, Montana Tucker has launched a series of videos on her Instagram page chronicling her journey through Poland to Auschwitz as she retraces the steps of her great grandparents. Bother her grandmother and grandfather are Holocaust survivors, making the trip personal and raw. The incredibly intimate series endeavors to raise awareness about the importance of Holocaust education in the battle against antisemitism.”, according to the press release.
Without doubt an innovative and promising way of the ‘Claims Conference’ and Montana Tuckers says on Twitter: “I think [Holocaust education] more important than ever and that’s why I said to myself, ‘Well, if I have these millions of followers and if I have a younger generation that follows me, maybe I can be that education for them.’