People like to talk about crises in Israel, but the reality is simply different, as you can see on this blog. One success story after another. The left in Israel hates this, but the caravan moves on.
Today: The Israeli company Playtika, based in Herzliya, is in the process of buying its competitor from Tel Aviv, Superplay, for a reported 1.95 billion USD.
This creates a giant in the online games industry. Playtika currently has a company value of around 3 billion USD, making it a solid member of the ‘unicorn league’. These are private companies whose company value is greater than one billion USD.
In the recent press release Playtika gives some background: “Playtika Holding Corp. (NASDAQ: PLTK), a mobile games pioneer and interactive entertainment leader, today announced it has entered into a definitive agreement to acquire SuperPlay, a mobile gaming company based in Tel Aviv, Israel, for $700 million, and additional contingent consideration of up to $1.25 billion, subject to achieving certain financial targets over three years. The transaction is expected to add an experienced team to Playtika with a track record of launching new, successful games, and is expected to be a meaningful growth driver for Playtika once consummated.
Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has emerged as expert game makers with two successful titles – Dice Dreams, a fast-growing Coin Looter game, and Domino Dreams, a popular Board game, and two more games currently in development. In 2024, both Dice Dreams and Domino Dreams have grown rapidly, boasting a combined 1.7 million Average Daily Active Users as of August. Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika.“