Pecan (New York/Tel Aviv) announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%.
Pecan is the world’s only low-code predictive analytics and data science platform designed for business teams across sales, marketing, operations, and the data analytics teams that support them.
Given the recent macroeconomic complexities, more stringent privacy rules, discontinuation of third party cookies, and the ever-growing list of digital channels which makes customer behavior less predictable, today’s revenue and go-to-market teams are increasingly challenged to substantiate their decisions and demonstrate value in a measurable manner.
In deploying Pecan, these teams can now use their massive pools of first-party data and state-of-the-art AI-based statistical algorithms to predict future customer behavior, empowering them to make non-biased, data-driven decisions that positively impact their customer journey KPIs, as well as revenue and profitability.
In February 2022, Pecan announced a $66 million Series C funding round led by global private equity and venture capital firm, Insight Partners with participation from GV, as well as all previous investors.
In addition to record growth, Pecan has added several prominent customers to its roster, including mobile gaming companies Genesis and Beach Bum, and a popular DTC wellness brand Hydrant who tripled its revenue per customer from promotions that relied on Pecan’s predictions.
These new companies join Pecan’s growing list of customers that includes Johnson & Johnson, CAA Club Group, and SciPlay. This month, Pecan has also hit a major milestone of a billion monthly predictions in live production, affecting billions of dollars in revenue for its customers.
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