Why a new messaging app, one might ask. Well, the Israeli startup ‘EdenSender’ wants to offer the answer and solution.
The basic idea is very simple: the company’s own messaging app under full control with state-of-the-art encryption and every possibility to adapt the app to the company’s special needs. And above all, to be in control. Because who really knows what WhatsApp & Co do.
In the press release the start-up ‘EdenSender‘ explains its features: “EdenSender’s state-of-the-art security measures ensure that all messages and data sent through the appare encrypted, providing an extra layer of protection for sensitive information.
This makes it ideal for organizations that prioritize privacy and security, such as legal and financial firms, healthcare providers, tech companies and youth groups.In addition to its secure messaging features, EdenSender is also fully customizable.

EdenSender has thecapability to develop a branded messaging app for organizations, tailor-made to their specifications andrequirements. Using their own unique logo and pre-approved contacts, providing a safe and controlledenvironment for communication. This feature is particularly useful for organizations with strict data privacypolicies.”
EdenSender is offering four packages – from free access (Standard) to Business, Corporate and finally SDK as unlimited option.
The business started in 2011 in Israel, Netanya. And is now operating from Connecticut, USA.
“EdenSender was designed with a focus on protecting the privacy and security of all users‘,” said Shmuel
Shahar, Founder of EdenSender.
And indeed, there is business potential that the start-up itself may not yet be aware of, because a branded, adapted and secure messaging app for a music band or a company with its customers, for example, could actually open up new doors.
More and more companies are actually thinking about designing their own social media, because Twitter, FB & Co are busy keeping their hands open without seeing any real added value.
On the contrary, it can bring a lot of trouble to a company and the data does not belong to you, but which you have generated with a lot of effort. They belong to Google&Co.