Stigg, based in Tel Aviv, is the first unified monetization platform for engineers. The company announced today $17.5M in series A funding, led by Red Dot Capital Partners, with participation from Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners.
This funding brings the company’s total investment to $24M. The company has seen remarkable growth in 2024, increasing its revenue and customer base, which now includes industry leaders like Miro, Webflow, AI21 Labs, and PagerDuty.
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Managing billions of API calls and tens of millions in monthly subscriptions, Stigg has become the trusted monetization infrastructure for companies looking to modernize their stack and iterate and launch new GTM models faster.
The Challenge
The rapid adoption of generative AI in SaaS products and intensifying market competition are fundamentally changing how software is sold. Companies need to support multiple revenue channels simultaneously while racing to launch AI-powered features that demand new monetization approaches — from consumption-based pricing and AI credits to hybrid models combining subscriptions and usage.
Traditional billing systems, often integrated into software products in an ad hoc manner, force engineering teams to spend quarters or years implementing complex changes across billing infrastructure, CRMs, and product experiences.
The Solution
Stigg is the first solution that allows developers to build granular access control at the feature level (Entitlements) using an extremely flexible domain model and friendly APIs. Through a single API, Stigg seamlessly connects with existing billing providers, CRMs, pricing pages, and product experiences, allowing companies to instantly deploy new monetization strategies from a single platform.
With full control over pricing models and future-proof architecture, companies can launch AI features with optimal pricing from day one, experiment with different strategies risk-free, and scale without encountering engineering bottlenecks.
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Based on the press release of the company. Selected as relevant/shortened/lectured by VonNaftali.