Startup ‘brain-space’ – Neuro-Technology from Israel. Toyota on Board.

It sounds beyond Star Trek, and yet it’s becoming a reality in Israel. Controlling complex technological systems with the brain.

The prerequisites for this are the appropriate interfaces and devices. This is where the Israeli startup ‘brain.space’ comes into play. It’s all about bridging the gap between machine and human intelligence, even mind.

The Startup, The Investment

brain.space, Creator of the first-ever Brain-Data-as-a-Service Ecosystem for exclusive Generative AI Mental Modeling that better understands — and predicts — human behaviour, announced an $11 million Series A funding round led by Toyota Ventures. Further significant participation by Mangrove Capital Partners, The Group Ventures, as well as a $3.5 million non-dilutive Grant by the Israel Innovation Authority. Cash is on the table.

The Series A Funds raised will further brain.space’s mission of utilizing standardized ‘Brain Data’ to develop ‘Large Mental Models’ (LMMs) that integrate human intelligence with machine learning — to quantify a person’s cognitive and emotional states — and produce tailor-made solutions that infuse the human element into digital systems.

brain.space pioneered the Brain-Data-as-a-Service System, including the non-invasive, easily operable Brain Sensei Headset. Requiring only a 3-minute setup and minimal training, the Brain Sensei’s 115 dry EEG (electroencephalogram) sensors operate autonomously and integrate with additional physiological sensors such as eye trackers, ECG (electrocardiography), GSR (galvanic skin response), and others to collect ‎‎high-resolution Brain Data and provide an extensive understanding of a person’s mental and cognitive states.

The neuroscience company’s patented ‘Brain GPS®’ technology — which maps signals to key functional areas of the brain — applies ‘Machine Learning Modeling’ to denoise, standardize, and automatically label collected ‘Brain Data’ for storage and accessibility on the world’s most extensive Brain Cloud.

brain.space’s global network of data collection centres facilitates and scales this process, enabling rich diversity in samples, the training of more accurate models, and an integral standardized ‘Brain Data’ source that allows for collaborative research.

Google

brain.space has forged a strong partnership with Google. In May 2024, the Google AI Startups Fund, which promotes the growth of promising AI Startups that have “received funding from the Israeli Innovation Authority’s fast track channel and have shown strong AI innovation in their products”, awarded brain.space with an equity-free grant.

In January 2025, brain.space completed the Google AI Startups Lab program from among a group of “carefully selected, early-stage AI startups through the $4M Google AI Fund, providing them with equity-free capital, access to Google mentorship, VCs, and content around key areas like AI, Growth, and Leadership.”

Neurotechnology refers to any technology designed to interact with, monitor, or modify the nervous system, particularly the brain, spinal cord, and peripheral nerves. It encompasses tools, devices, and methods that either record neural activity (e.g., brain signals), stimulate or modulate it, or enhance neurological functions. Neurotechnology integrates principles from neuroscience, engineering, and computer science to develop applications ranging from medical treatments to cognitive enhancement and human-machine interfaces.

Global Dimensions

The global neurotechnology market was valued at approximately USD 14.55 billion to USD 15.30 billion in 2023, depending on the source. For instance, Stratistics MRC estimated it at $14.55 billion, while Precedence Research pegged it at $15.30 billion. These variations reflect differences in scope (e.g., inclusion of specific segments like neurostimulation or imaging).

The compound annual growth rate (CAGR) for the market was projected at 13.5% (Stratistics MRC) to 13.19% (Precedence Research) from 2023 onward, with forecasts extending to 2030 or 2034. This suggests a robust expansion, with the market expected to reach between USD 35.31 billion (by 2030) and USD 52.86 billion (by 2034).

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Based on the press release of the company. Selected as relevant/regrouped/shortened and additional information by VonNaftali. Pic AI-generated. Illustrative.